A smart television (TV), also called connected TV, represents a next-generation device equipped with the internet and Web 2.0 features. It includes various features, such as on-demand content from different applications, a TV operating system, graphical user interface (GUI), the capability of connecting with other wireless devices, access to various streaming services, an ethernet connection, built-in Wi-Fi that eliminates the need for a separate set-top box, etc. Moreover, a smart TV offers the capabilities of searching, chatting, browsing, sharing, and downloading content to the viewers as compared to its counterparts, including a traditional cable television.
The global smart TV market reached a value of US$ 239 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 358.6 Billion by 2027, exhibiting at a CAGR of 6.2% during 2022-2027.
According to the latest report by IMARC Group, titled “Smart TV Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” offers a comprehensive analysis of the industry, which comprises insights on the global smart TV market. The report also includes competitor and regional analysis, and contemporary advancements in the global market.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
| Report Metric | |
| Historical Year | 2016-2021 |
| Base Year | 2021 |
| Forecast Year | 2022-2027 |
Important Attribute and highlights of the Report:
- Detailed analysis of the global market share
- Market Segmentation
- Historical, current, and projected size of the market in terms of volume and value
- Latest industry trends and developments
- Competitive Landscape
- Strategies of major players and product offerings
Global Smart TV Market Trends:
The inflating popularity of…