DENVER, CO – May 05, 2026 – Edison Interactive, a technology firm specializing in connected screen systems for the hospitality industry, today announced a significant strategic move, securing an investment from Kevin Harrington, the renowned entrepreneur widely credited as the inventor of the infomercial. Harrington will also join the company's board of directors, lending his four decades of direct-response marketing expertise to the rapidly scaling enterprise.
Harrington, an original panelist on ABC's hit series Shark Tank and the creative force behind the “As Seen On TV” brand, has built a career on identifying and capitalizing on nascent consumer channels. His decision to personally invest in the Denver-based company signals a powerful vote of confidence in Edison Interactive's mission to transform screens in hotel rooms and on golf courses into a sophisticated, programmatic advertising network.
The partnership arrives at a critical juncture for Edison Interactive. The company is in the midst of a national expansion of its hotel Connected TV (CTV) and golf Digital-Out-of-Home (DOOH) platforms and is actively executing a capital raise to fuel hardware deployment and sales growth. Harrington's involvement is expected to not only inject capital but also provide invaluable strategic guidance and open doors within the media and brand communities.
The ‘Shark' Enters a New Tank: Niche Advertising
Kevin Harrington’s career is a masterclass in performance marketing. Long before digital metrics like click-through rates and conversions became the industry standard, he pioneered a model of television advertising that was directly accountable for sales. By creating the infomercial, he transformed a passive medium into a powerful direct-response tool, launching over 500 products and generating more than $6 billion in global sales. This history makes his bet on Edison Interactive a compelling narrative about the evolution of advertising…