Index Exchange introduced on January 6, 2026, a new capability with Gracenote that enables show-level transparency for buyers without requiring activation against Gracenote segments. The announcement occurred at CES, with Spectrum Reach among the first media partners to adopt the solution, bringing premium streaming inventory to market with enriched contextual signals and program-level reporting.
The capability builds on Index and Gracenote's recently announced collaboration, which introduced the industry's first SSP integration of Gracenote IDs to support show-level transparency, brand suitability, and post-campaign reporting. Index is currently the only SSP providing show-level reporting powered directly by Gracenote's content ID graph built upon the media industry's most widely used metadata and persistent identifiers known as TMS IDs.
Index will provide buyers with a count of show-level impressions, giving brands a proof of purchase across their streaming investments on Spectrum Reach inventory transacted through Index. No user information is associated with the reporting, maintaining privacy standards while delivering transparency. This marks a substantial shift in how programmatic streaming television advertising operates within supply-side platforms.
“Marketers want deeper transparency and more actionable signals in streaming TV, and we are focused on making these capabilities simple to access through programmatic,” said James Wilhite, VP of Product at Index Exchange. The statement underscores the company's commitment to advancing measurement and bringing meaningful innovation to both buyers and publishers within streaming television environments.
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