Apple is doing it again, it is coming late to the party. But it will eventually dominate AI because of how it thinks about users and about use cases where rivals consider only technical issues.
Even when testing the betas of Siri AI on the same or similar devices, everyone at AppleInsider is having different experiences. For instance, I found that in the first developer beta on both the Mac and the iPhone, Siri AI could be staggeringly irritating and sometimes no better than the old Siri. With the third developer beta of macOS Golden Gate, Siri AI would sometimes just abandon any request I make of it, but was always fine for everyone else.
Across all of the betas, though, we are all finding that there are things Siri AI can do that are exceptional, and better than its rivals. Those irritations will surely be fixed before the public release, too.
Only, it almost doesn’t matter. As long as Apple can at least cut down on the aggravations such as really anything you ask via CarPlay, Siri AI is certain to beat everything else. Apple will go from being behind on AI, to absolutely in front.
It’s just that rather than this being because of the technical quality of Apple Intelligence, it’s because of how Apple thinks about users, and because of how, yet again, Apple owns the whole stack. Apple designs and controls the hardware and the software, and in this case it means specifically that Siri AI is physically better positioned than any other AI app.
Over and over, Apple has come late to new technologies, yet then instantly taken over as the leading provider. It has so instantly demonstrated better ways of doing things that all its rivals with all of their benefit of coming first, have subsequently changed their plans to copy Apple.
You’ve seen that with Wi-Fi adoption, with the death of the floppy disk, the rise of USB, and the death of the headphone jack on phones. Apple’s launching of Siri AI is exactly like this, with the one exception that this…