Key Takeaways
- Smartly’s new Roku partnership, Wpromote x Giant Spoon pilot and Horizon Media tie-up collectively bring the precision of social advertising to CTV and every screen beyond it.
- Smartly Synapse, the new AI orchestration and memory layer, turns campaign data, business context, and user input into coordinated action across Smartly’s AI agents, creating a continuous loop from planning through execution to optimization.
Smartly, the AI-powered advertising technology platform, has partnered with Roku to bring the speed, precision, and measurability of social advertising to connected TV.
The deal connects Smartly directly to Roku Ads Manager, Roku’s outcomes-driven CTV platform, through the Roku Ads API. Being the No. 1 TV streaming platform in the U.S., Canada, and Mexico, CTV campaigns using the same tools you already use for social can be used on Roku.
The Roku news caps a busy stretch for Smartly. The company introduced Smartly Synapse, the intelligent AI orchestration and memory layer behind every Smartly AI Agent, expanded its partnership with Horizon Media Holdings and announced a new partnership with Wpromote x Giant Spoon to embedded its creative and media activation capabilities into the activation layer of the agency’s Polaris IQ operating system.
How Roku Grows Smartly’s Business
The deal with Roku tackles a problem every performance marketer knows well. CTV has long promised reach, but it rarely delivered the rigor and incrementality of social. By plugging social workflows directly into Roku’s streaming inventory, B2B marketers can skip the separate build process that has kept TV streaming on the sidelines of performance budgets.
“CTV’s performance era is here,” said Laura Desmond, CEO of Smartly. “The best advertising follows attention across every screen, and streaming is where we can now finally unlock the same proven results. Partnering with Roku brings the same rigor, scale, and…