Spotify has become the first streaming music service to join the metaverse, launching a new virtual island on the Roblox platform.
The island lets users meet their favorite musical artists, play different sounds, explore quests, collect virtual merchandise and listen to music, Spotify confirmed.
Increasingly younger people are spending more of their time in virtual worlds, such as Minecraft and Roblox, where they interact, rather than passively watch or listen.
Roblox is a platform, allowing developers to create games that act as individual worlds for the more than 44 million daily active users to join. However, it has come under fire for not doing enough to protect its younger users.
Almost half are under 13Â and studies have shown there are worlds with parties featuring strippers and naked avatars having simulated sex.
They are also able to communicate through chat boxes, leaving children as young as nine exposed to inappropriate content, although the Spotify content is expected to be well moderated and controlled.
When users sign in to the island, available through the Roblox website or app, they will see a central mainland surrounded by a collection of islands – each with a theme.
There is also a ‘musical play box’ featuring a soundtrack that is powered by Spotify’s audio creation tool, Soundtrap, that can be played, paused and skipped by users.
The first theme island to launch will be K-town, dedicated to the world of K-Pop, coming online later this Spring and featuring a meetup with Stray Kids and SUNMI.
Spotify has become the first streaming music service to join the metaverse, launching a new virtual island on the Roblox platform
The island lets users meet their favorite musical artists, play different sounds, explore quests, collect virtual merchandise and listen to music, Spotify confirmed
Launched in 2006, Roblox is a platform rather than a game, allowing individuals to build their own worlds, or join others – including some high profile…