The StreamTV Show makes its European debut in Lisbon, 13-15 April, where industry leaders will come together as they shape the next phase of TV in Europe.
StreamTV Insider is excited to bring you the StreamTV Europe Spotlight Series, which gives readers a taste of key topics and takeaways from major European players and what to expect with insights from leading speakers, companies and attendees participating in show.
Want to learn more and be part of the conversation? Register to attend StreamTV Europe today.
This StreamTV Europe Spotlight features Patrice Courtaban, EVP Global Growth and Business Development of French-based global public service broadcaster TV5MONDE and CEO of the TV5MONDE USA division.
With so much content available, curation really matters, and brands remain meaningful to many viewers.
Patrice Courtaban, TV5MONDE
In the Q&A below Courtaban discusses the free streaming value proposition and CTV advertising in Europe, expanding FAST channels, which content genres are hitting the mark to cross borders and resonate with viewers, and more.
Edited Q&A
- StreamTV Insider: TV5MONDE has roots as a leading French-language general interest legacy TV network, with a presence in more than 200 countries and territories with 437 million households. But you’ve also made a successful pivot into streaming with the free TV5MONDE+ service and an expanding global footprint of FAST channels. As you’ve evolved the business, what factors influenced or gave confidence in your decision to pursue a free ad-supported streaming model?
Patrice Courtaban: As a global public service broadcaster, our mission is to reach audiences wherever they are, across all platforms and distribution channels. We focus on delivering high-quality content, from news to entertainment, which is at the heart of what we do and why audiences keep tuning in.
The growth of AVOD and FAST has helped us reach new viewers who are…