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Clear across town, Amazon Prime was back in the game as well, through a dual-program activation entitled “Superheroes & Superstars,” a live interactive experience in support of the March 25 launch of their new series, Lizzo’s Watch Out for the Big Grrrls. And the June 3 third season debut of the network’s original series The Boys.

Photo taken at CNN's House at SXSW 2022 (WTOP/Kenny Fried)
Photo taken at CNN’s House at SXSW 2022 (WTOP/Kenny Fried)
WTOP/Kenny Fried
Photos from both The Boys and Lizzo's activations at SXSW 2022. (WTOP/Kenny Fried)
Photos from both The Boys and Lizzo’s activations at SXSW 2022. (WTOP/Kenny Fried)
WTOP/Kenny Fried
Photos from both The Boys and Lizzo's activations at SXSW 2022. (WTOP/Kenny Fried)
Photos from both The Boys and Lizzo’s activations at SXSW 2022. (WTOP/Kenny Fried)
WTOP/Kenny Fried
Photos from both The Boys and Lizzo's activations at SXSW 2022. (WTOP/Kenny Fried)
Photos from both The Boys and Lizzo’s activations at SXSW 2022. (WTOP/Kenny Fried)
WTOP/Kenny Fried
Photos from both The Boys and Lizzo's activations at SXSW 2022. (WTOP/Kenny Fried)
Photos from both The Boys and Lizzo’s activations at SXSW 2022. (WTOP/Kenny Fried)
WTOP/Kenny Fried
Photo taken at the Atlanta activation for SXSW 2022 (WTOP/Kenny Fried)
Photo taken at the Atlanta activation for SXSW 2022 (WTOP/Kenny Fried)
WTOP/Kenny Fried
Photos from both The Boys and Lizzo's activations at SXSW 2022. (WTOP/Kenny Fried)

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