Teads announced on January 5, 2026, the appointment of Dani Cushion as Chief Marketing Officer, effective January 6, 2026. Cushion will lead the company's global marketing organization and drive brand, communications, and go-to-market strategy as the omnichannel outcomes platform accelerates its expansion across connected television and open internet advertising.
The appointment positions Cushion at the center of Teads' transformation following significant organizational changes in recent months. According to the company, Cushion will oversee marketing operations during what CEO David Kostman characterized as “a pivotal moment of integration, innovation, and accelerated platform expansion.”
Cushion joins from Innovid, where she served as CMO from December 2023 through July 2025. During her tenure, she led global marketing and communications efforts that positioned the CTV advertising technology company for its acquisition by Mediaocean, which was announced in 2025. The Innovid experience places her among a small group of advertising technology executives who have navigated both public market operations and strategic exits.
Her career trajectory demonstrates consistent engagement with companies at critical inflection points. At Cardlytics from 2015 to 2020, Cushion developed the marketing vision for the publicly-traded fintech and advertising technology company, guiding it through its initial public offering. The company, which operates purchase intelligence platforms within banking applications, required sophisticated positioning to explain its data-driven advertising model to both financial markets and advertising industry stakeholders.
“Dani has a proven ability…