The CW’s Scripted and Unscripted Portfolio to Reach More Than Half of U.S. Broadband Households Beginning in Fall 2026
Hit Scripted and Unscripted Series Including “Scrabble,” “Trivial Pursuit,” “Private Eyes West Coast” and “Police 24/7” to Stream the Day After Linear Premiere
New Installments of “WWE NXT” Also Available to Stream Next Day
CW-Branded Hub on The Roku Channel (aff) to Feature Over 800 Hours of CW Library Content
BURBANK, CA and SAN JOSE, CA – The CW Network and Roku today announced a partnership launching in Fall 2026 that will bring CW entertainment programming to The Roku Channel (aff) for next-day streaming. Hit scripted and unscripted CW programming including the highly anticipated new series PRIVATE EYES WEST COAST, unscripted hit POLICE 24/7, and CW original game shows SCRABBLE and TRIVIAL PURSUIT will now reach more than half of U.S. broadband households via a CW-branded hub on The Roku Channel. Additionally, new installments of WWE NXT will be made available to stream on The Roku Channel every Wednesday following its live Tuesday night broadcast on The CW.
“Partnering with Roku supercharges the reach and accessibility of The CW’s premium entertainment content,” said Brad Schwartz, President, The CW Network. “By combining The Roku Channel’s expansive audience with The CW’s nationwide linear footprint, we’re bringing together the best of broadcast with the best of streaming to unlock unprecedented scale for our content, our audience, and our advertisers.”
“The CW’s lineup is packed with bold, binge-worthy programming—from the intrigue of ‘Sherlock & Daughter’ to the competition of ‘WWE NXT’ to the long-running magic series ‘Penn & Teller: Fool Us,’” said Lisa Holme, Head of Content, Roku Media. “Starting this fall, Roku viewers will be able to stream it the very next day, along with hundreds of hours of library seasons to catch up on. This partnership is all about connecting great…