Pinterest stock is ending 2025 in a tug-of-war between two powerful narratives: on one side, strong user growth, improving international monetization, and a new push into performance TV advertising; on the other, worries about ad-spend softness in its most lucrative market and intensifying competition from bigger digital ad platforms.
As of Dec. 20, 2025, Pinterest Inc. shares are trading around $26, far below their 52-week high and still digesting a sharp post-earnings reset that re-priced expectations for the holiday quarter. [1]
Below is a full roundup of the most important current news, forecasts, and analyst takes shaping Pinterest (NYSE: PINS) right nowโplus the key catalysts investors are watching as the company heads into 2026.
Pinterest stock price today: where PINS stands on Dec. 20, 2025
Pinterest shares last closed near $26.08 after a volatile December that included a notable spike in trading volume on Dec. 19. [2]
A few context points investors are using to frame the setup:
- 52-week range: about $23.70 to $40.86, placing the stock roughly 36% below the 52-week high and about 10% above the 52-week low. [3]
- Market capitalization: roughly $17โ18 billion, depending on the data source and last trade. [4]
The bigger story behind that $26 handle: the postโthird-quarter earnings drawdown. PINS was near $33 just before the Q3 report and then plunged the next day, with one session showing a drop of more than 21% in official closing data. [5]
The biggest headline: Pinterest agrees to buy tvScientific to expand performance ads into connected TV
The most consequential strategic news late in 2025 is Pinterestโs planned acquisition of tvScientific, a connected TV performance advertising platform.
Pinterest says the deal is designed to extend its AI-powered performance advertising from mobile to TV, combining Pinterestโs โintent-richโ signals with a CTV engine so marketers can better measure how TV impacts performance outcomes. The company also says tvScientific…