While Apple TV first showed that the iPhone 17 Pro and iPhone 17 Pro Max could handle the demands of a live professional sports broadcast during Friday Night Baseball, the company has since expanded their role into Major League Soccer, using the smartphones to capture angles traditional broadcast cameras simply can’t.
Nearly a year after Apple first put iPhone 17 Pro Max units into a live sports broadcast workflow, the cameras are back for 2026 MLS All-Star Week in Charlotte, North Carolina. During the July 28 Skills Challenge and the July 29 MLS All-Star Game, iPhone 17 Pro Max can be mounted behind goals, attached to Magic Arms — articulated mounts commonly used in film and broadcast production — and carried on Ronin gimbals by roaming camera operators. If a penalty kick happens, one could even end up just feet behind the player taking the shot, delivering an even more immersive perspective.
I’ve been on the ground in Charlotte this week and caught up once again with Royce Dickerson, Executive Producer, Live Sports on Apple TV, to see how the company’s approach has evolved over the past year. For Dickerson, the mission is no longer proving the iPhone belongs in a live broadcast — it’s figuring out what broadcasters can do with it that they couldn’t before.
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“We’re always looking for ways to innovate and bring fans closer to the action,” Dickerson told me. “How do we continue to be creative with the spaces that we have? Where can we stick iPhones that we haven’t thought about before?… We’re always striving for… what is that perfect shot? I don’t think we’ve found it yet.”
That shift in mindset is perhaps the biggest takeaway one year later. Apple is no longer asking whether the iPhone can work as a broadcast camera — it’s asking how many more it can deploy and where they can go next.
‘Just like another camera’
A year in, nobody on Dickerson’s…