Introduced in early 2025, The Frame Pro expands the lineup with 75-inch and 85-inch options, designed for those who want cinematic presence without compromising on interior design. At first glance, it looks less like a screen and more like a carefully framed artwork. When switched on, it reveals the technical pedigree you would expect from a brand that has held its position as the global TV market leader for 20 consecutive years.
TV When It’s On. Art When It’s Off.
The defining feature of The Frame Pro remains its Art Mode, a concept Samsung has refined into something genuinely lifestyle-enhancing. When the TV is turned off, it doesn’t disappear into a black void. Instead, it becomes a living canvas.
Through the Samsung Art Store, users gain access to over 4,000 artworks from world-famous artists and institutions. Art Store Streams also offers 370+ free artworks each year, refreshed monthly, making it easier to keep the display feeling current. Whether it’s classical art, contemporary photography or seasonal pieces, The Frame Pro lets users curate their space as thoughtfully as they would a physical gallery wall.
Adding to this is Generative Wallpaper, an AI-powered feature that creates bespoke visuals based on mood, color and ambience. Hosting friends, enjoying a quiet evening or simply refreshing a room’s atmosphere becomes a matter of a few selections. No design expertise required.
Artful Picture Quality Meets Neo QLED Performance
While aesthetics are central to The Frame Pro, performance is…