After a year, Yahoo once again launched the 2022 APAC Growth Summit on 26 and 27 May, focusing on immersive ad tech, identity, DOOH, and connected TV and featuring a total of 24 industry leaders from around the world to talk about digital strategies for 2022 and beyond.
With the theme of โInspire to Winโ, the summit also showcased case studies from APAC and discusses the need for Business Sustainability and diversity, equity and inclusion.
โIn 2022 and beyond, we are laser-focused on driving value creation through our brands, ad tech, and search products,โ said Yahoo CEO Jim Lanzone.
Paul Sigaloff, head of Yahoo APAC, added that Yahoo is set to reshape the industry by pairing premium content from brands with continued investment in market-leading ad tech.
He added, โThink of this as Transformational Growth. Itโs People First, Partnership Always, Performance Now.
โWhile Yahoo is a truly global business we also appreciate every region and every country is unique. The wonderfully diverse APAC region is proof of that and weโre taking great care to ensure we build products which can offer you what you need, wherever you are.โ
Head of Yahoo APAC, Paul Sigaloff
Inspiring Advertising of Tomorrow
The summit first examined trends in digital advertising. According to Yahooโs chief business officer, Ivรกn Markman said that the first is the urgent need for identity solutions in a cookieless world. โThe second is Advanced TV acceleration, with the measurement at the forefront. And the third is access to commerce that is anytime, anywhere, around the world.โ
Simon Halstead, VP Exchanges and Supply International at Yahoo tackled the challenge of siloed channels, as Yahoo can uniquely support advertisers and publishers in unlocking the full value of their content and marketing while putting consumer experiences and privacy first.
He added, โThe single platform – Yahoo Exchange – offers a direct, premium and transparent platform for buyers to…