Introduction
In an era where entertainment converges with technology, the world of streaming and Connected TV (CTV) has become the new frontier of influence. The Power List: India’s Most Influential Voices in Streaming and CTV celebrates the trailblazers shaping how India watches, engages, and experiences content today. From pioneering platform leaders to creative storytellers and data-driven strategists, these visionaries are redefining viewership, bridging audiences with innovation, and powering the next wave of India’s digital entertainment revolution.
Sushant Sreeram, Chief Marketing Officer & Head–SVOD, JioStar: As Chief Marketing Officer & Head–SVOD at JioStar, Sushant Sreeram is driving the next phase of India’s streaming evolution. With a strong legacy built across Prime Video, Xiaomi, and HUL, he brings deep expertise in consumer insight, brand storytelling, and digital growth. At JioStar, he’s focused on shaping viewer experiences through innovation, personalisation, and a sharp understanding of India’s diverse entertainment landscape.
Kartik Mahadev, Chief Marketing Officer, ZEE5 (ZEE Entertainment Enterprises Limited): Kartik Mahadev leads with sharp insight and strategic boldness as the Chief Marketing Officer at ZEE5’s parent company. Drawing on his extensive background, spanning premium channels at Zee Entertainment Enterprises Limited and marketing leadership at Star India, he’s driving campaigns that reflect India’s evolving viewing preferences. His recent work, such as the “Bharat Binge Festival: Iss Diwali, Sirf ZEE5 Par Plot Badlega” initiative, underscores his knack for tapping cultural moments while scaling regional storytelling and engagement.
Sonal Kabi, Director & Head of Marketing, Amazon Prime Video, India: As Director & Head of Marketing at Amazon Prime Video India, Sonal Kabi leads with a content-first vision that turns campaigns into cultural moments. With experience across Netflix and Prime Video, she has…