AdTheorent/Harris Poll Survey Data Shows that Seeing Mobile Advertising for Medications Would Drive 71% of Consumers to Ask Their Doctor About a Prescription Medication and 61% to Purchase an Over-the-Counter Medication
NEW YORK, April 28, 2022 /PRNewswire/ — AdTheorent Holding Company, Inc.ย (“AdTheorent” or the “Company) (Nasdaq: ADTH), a leading programmatic digital advertising company using advanced machine learning technology and privacy-forward solutions to deliver measurable value for advertisers and marketers, today announced results from the AdTheorentRx Healthcare Advertising Trends Report (available for download below), based on research conducted online on behalf ย of AdTheorent by The Harris Poll among more than 2,000 U.S. adults. The AdTheorentRx Report identifies key trends related to consumers' interaction with digital advertising during the patient journey, the role of mobile and Connected TV specifically, as well as the importance of proper targeting and ad relevance. The Report also highlights important factors which drive patients to consult doctors about prescription medication, or purchase an over-the-counter medication.ย Notably, the Report contains insights about the types of ads which motivate action, and consumers' attitudes toward education from health and pharmaceutical companies as well as non-traditional methods of health management.
According to eMarketer, digital ad spend in the healthcare and pharmaceutical industry is expected to grow 11.5% in 2022, reaching $13.63 billion.ย As competition in the industry continues to increase, it is crucial for healthcare and pharmaceutical brands to gain consumer mind-share and wallet-share.ย The AdTheorentRx Healthcare Advertising Trends Report shows that a majority of American consumers (72%) use their digital devices throughout the patient journey and that appropriate engagement drives desired actions and purchase intent, if executed the right way. Proper…