What is image optimization?
Optimizing images is delivering high-quality images in the proper format, dimension, size, and resolution; while keeping the smallest possible size.
We can optimize our images differently by resizing or compressing the size.
Why do we need to optimize the images we use to build our tv channels?
Optimizing the images used to develop our channels helps improve the channel, and its content loading time helps in RSO and, most importantly, improves user experience.
A CTV channel is an internet-based channel – loading its components – images and videos, for different links.
Using a proper image optimization tool, we can “Cut down” the image size by 50-80%, hence cutting down the channel loading time.
The channel loading time is one of the significant factors that influences RSO and implicitly improves user experience.
Recommended free tool to use.
There are multiple image optimization tools, online or computer software. Both Free and professional.
The tool I would like to recommend is a tool we use ourselves, and it is free, easy to use, and a professional-level option.
Caesium Image Compressor
Everyone can reach the best result by providing a simple yet effective interface with a real-time preview and multiple image processing simultaneously.
Advanced users will find extra features, like metadata storing options or folder structure support.
It comes in 3 versions – software for both windows and Mac, a command line interface for developers, and an online compressor.
You can access the version best suited for your use on the official Caesium Image Compressor website – HERE.
Or you can access the online versions HERE.