On Tuesday, February 24, Erin Firneno, EVP of business intelligence at Advertiser Perceptions, will moderate the Streaming Media Connect panel “Match & Measure: Evaluating CTV Ad Effectiveness.” As more advertising budget trends toward CTV, proving performance across fragmented platforms is critical to the success of the brands that invest in it. This panel of measurement and metrics experts from the ad-supported streaming ecosystem breaks down how marketers and publishers are reaching responsive audiences, moving from exposure to engagement to measurable outcomes, and identifying what truly moves the needle in CTV advertising.
Confirmed panelists include:
- Julie Triolo, ex-SVP Product Marketing, Fox Corporation
- Christina Chung, VP, Business Operations, MediaCo Holding, Inc.
- Mark Loughney, Senior Consultant, Hub Entertainment Research
- Nathalie Bordes, Strategic Advisor, Swerve Sports
Register for Streaming Media Connect
Erin Firneno is a published thought leader who advises media companies on important marketing trends and industry dynamics. She has extensive experience conducting strategic research on the value and effectiveness of TV and digital media as advertising platforms and has deep expertise in market research. Firneno has led the research work at advertising sales organizations, including The New York Times. At Advertiser Perceptions, Firneno is focused on working with clients such as Tubi, The Walt Disney Company, NBCUniversal, Netflix, Roku, and Snapchat.
“The measurement gap is what’s holding CTV back from reaching its full potential,” Fireno asserts. “While CTV consistently delivers a halo effect—we see organic search, paid search, and social engagement all improve when CTV is running—advertisers are hesitant to shift significant performance budgets without the same measurement rigor they get from other digital channels. To unlock more…