Dublin, Feb. 10, 2026 (GLOBE NEWSWIRE) — The “India Digital Ad Spend Market Size & Forecast by Spend Value Across 100+ KPIs by Type of Advertising Channel, Format & Media, Platforms, Pricing Models, Industry, Digital Ecosystem, and Media Buying Method – Databook Q1 2026 Update” report has been added to ResearchAndMarkets.com's offering.
The digital ad spend market in India is expected to grow by 10.1% annually, reaching US$14.56 billion by 2026. The digital ad spend market has experienced robust growth during 2020-2025, achieving a CAGR of 8.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 12.0% from 2026 to 2029. By the end of 2029, the digital ad spend market is projected to expand from its 2025 value of US$13.22 billion to approximately US$20.46 billion.
India's digital ad market is undergoing structural change. The push toward regional content, creator ecosystems, OTT-led video, and retail media is fragmenting traditional budget allocations. Advertisers are increasingly prioritizing measurable outcomes, compliance readiness, and platform diversification. These trends will likely intensify, reshaping the media buying playbook for both legacy brands and digital natives.
India's digital advertising market is entering a phase of strategic diversification, regulatory transformation, and audience segmentation. Competitive intensity is rising across platform types, with retail media, vernacular content, and privacy compliance becoming key differentiators. Future winners will be those who align with regulatory mandates while delivering measurable, localized performance for brands.
Market Competition Intensifies with Platform Diversification
- India's digital advertising landscape has become increasingly competitive, marked by the dominance of global incumbents and the rapid emergence of local challengers. Google and Meta continue to command a significant share of ad budgets across search and social…