CEO Lyu Jae-chul Underscores “Flawless Execution” to Build a Winning Competitive Advantage
News Summary:
- LG Electronics CEO Lyu Jae-chul announced a three-pillar strategy to reinforce fundamental competitiveness, accelerate the shift to a high-performance portfolio and strengthen a profitability-based growth structure.
- LG will strengthen its fundamental competitiveness by raising quality, cost and delivery (QCD) across the value chain and by deepening “Winning Tech” to widen its technology gap with competitors.
- LG aims to accelerate the transition to a high-performance portfolio by expanding B2B businesses, scaling non-hardware platforms such as subscriptions and webOS, and growing its global D2C business.
- LG will strengthen its profitability-based growth structure through AI transformation (AX), using end-to-end AI-driven operations to improve speed, productivity and execution across the company.
- LG plans to increase future-growth investment by more than 40 percent this year, focusing on AI Home, smart factories, AI data center cooling and robotics.
LAS VEGAS, Jan. 7, 2026 /PRNewswire/ — LG Electronics (LG) CEO Lyu Jae-chul held a press briefing with Korean media in Las Vegas on January 7 (local time), outlining the company's management direction and priorities. He presented a strategy built on three pillars: reinforcing fundamental competitiveness, accelerating the transition to a high-performance portfolio and strengthening a profitability-based growth structure.
Lyu said LG must respond to a business environment in which industry boundaries, competitive dynamics and technological cycles are changing faster than ever before.