Nexxen (NASDAQ: NEXN) and agency H/L announced a partnership to apply Nexxenโs DSP and audience insights to Connected TV (CTV) advertising, prioritizing attention-based targeting and frequency management. H/L reports up to a 14x lift in conversion outcomes for clients using signal-backed strategies.
The release cites streaming reaching 44.8% of total TV usage in 2025 and FAST monthly viewership rising roughly 12% YoY, arguing advertisers should favor precise, measurement-driven CTV buys across platforms like Philo and DIRECTV Advertising.
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Positive
- 14x lift in conversion outcomes reported by H/L for clients using Nexxen strategies
- Streaming reached 44.8% of total TV usage in 2025, indicating CTV scale
- FAST monthly viewership up roughly 12% YoY, with longer average session lengths
Negative
- Fragmented viewer attention reduces effectiveness of broad, untargeted media strategies
Conversion lift
14x
Lift in conversion outcomes using Nexxen DSP vs traditional CTV
Streaming share
44.8%
Share of total TV usage in 2025 from streaming viewership
FAST viewership growth
12%
Year-on-year increase in monthly FAST channel viewership
Price change
-7.89%
…