Samsung isn’t reinventing the art TV in 2026, it’s refining a concept that has clearly resonated with customers. The latest The Frame and The Frame Pro TVs continue to blur the line between display and décor, offering 4K UHD performance when powered on and a far more convincing art presentation when powered off. Available in 55, 65, 75, 85 and (soon) 98-inch screen sizes, the lineup builds on a design-first philosophy that has quietly turned The Frame into one of Samsung’s most successful lifestyle products since its 2017 debut.
With competitors like Hisense, TCL, and Skyworth now chasing the same “Art TV” idea, it’s clear Samsung didn’t just create a niche—it created a category.
Samsung Art Mode and Art Store: Still the Whole Point, Just Smarter
When you turn off a Samsung Frame TV, it doesn’t go dark, it shifts into Art Mode, automatically waking when you pass by thanks to its built-in motion sensor. The Samsung Art Store gives you access to a deep catalog of curated artwork, with more than 5,000 pieces from over 800 artists spanning multiple styles, eras, and regions. Subscribers also get exclusive collections from partners like Art Basel, MoMA, the Art Institute of Chicago, and Keith Haring, among others. It’s not just window dressing either, those subscriptions help support the galleries, museums, and independent artists behind the work, which makes this feel a little less like a screensaver and a little more like an actual ecosystem.
While access to the Art Store is technically free (for up to 30 pieces per month), the whole catalog and certain features are only unlocked with a subscription (currently $5/month or $50/year).
Pantone and Anti-Reflection Matte Display
The Frame adds Pantone ArtfulColor Validation, which is Samsung’s way of saying the colors you’re seeing are actually accurate, not just showroom flashy. It’s also UL-certified for its anti-reflection,…