Today, Roku is announcing the latest update to our channel certification criteria.
Per Roku’s policy, we aim to provide six months’ notice whenever requiring new certification criteria. To that end, today’s update introduces one new certification criteria and updates two others. These new and updated requirements become effective after September 30, 2022:
- Measurement beacons fired client-side via RAF. All measurement beacons must be fired client-side via the Roku Advertisement Framework (RAF). See the Roku Advertising Watermark integration guide for more information.
- Roku-generated user agent in server-side ad requests. Channels must use the Roku-generated device user agent in all server-side ad requests. See the RAF integration guide for more information.
- Roku voice keyboards for password entry. Roku voice keyboards must be used for password entry. See the Voice Keyboard Nodes documentation for more information.
In October 2021, Roku announced four certification criteria that would go into effect after March 31, 2022. As scheduled, these new requirements are now being enforced.
This update also restructures and simplifies the purchasing requirements, updates the devices used to verify that channels meet performance criteria, and includes several clarifications.
Also, as a reminder, all channels must pass Static Analysis testing in order to be published (click here for more information). In addition, free and ad-supported (AVOD) channels must now also pass all tests run by the automated Channel Behavior Analysis tool in order to be published (click here for more information). Any errors generated by the Static Analysis and Channel Behavior Analysis Testing tools automatically block the publishing of free and AVOD channels. Starting in the first half of 2022, new and updated subscription (SVOD) channels will also be required to pass Channel Behavior Analysis testing in order to be published …