We are just starting to scratch the surface of what generative AI can do, yet it’s already beginning to transform the marketing industry. An April 2023 survey of global CMOs revealed that about 70 percent of their organizations use generative AI, with nearly half using it to create higher-quality content faster than before.¹ The next jump for enterprises is using the technology to produce content at scale while mastering your brand and voice.
The new Typeface app for Microsoft Teams, available today, will help enterprises make that leap forward. It uses the powerful combination of Azure Machine Learning, Azure OpenAI Service, and Typeface's brand-personalized AI to create content significantly faster than humans can, allowing companies to scale marketing efforts and produce a range of assets such as creative briefs, email campaigns, multimedia online ads, and more. And it all happens in Teams, where chats provide the business context and collaborative capabilities users need without switching apps.
The Typeface app in Teams, with a message introducing the bot.
In this post, I’ll explore how Typeface harnesses generative AI to supercharge branding and marketing initiatives, how Typeface was able to quickly develop an app for Teams to bring AI-based content creation into the flow of work, and how the future of generative AI could remake marketing and other enterprise functions.
How Typeface personalizes branded content in a flash
Understanding a company’s brand and voice is vital for generative AI to produce compelling creative assets. To help Typeface learn, a customer supplies content examples, style guidelines, product details, and imagery to train Typeface’s proprietary Affinity AI to build a unique model for each brand. Users can then quickly generate personalized multimedia content with pre-built Typeface workflows and templates, including ad images, product listings, SEO meta tags, and…