The Ventura Ecosystem aims to unite global TV operating systems and industry partners to create a more transparent, collaborative, and revenue-optimized marketplace for CTV advertising
VENTURA, Calif.–(BUSINESS WIRE)–
Today, The Trade Deskโs Ventura, the platform built for a fairer and more transparent streaming ecosystem, takes the next step in its vision to optimize programmatic advertising in connected TV (CTV) with the launch of the Ventura Ecosystem. The Ventura Ecosystem is an industry collaboration that brings global TV operating systems and streaming platforms together to create a more transparent and revenueโoptimized marketplace, so the industry can continue to grow and thrive. Through the Ventura Ecosystem, participants can leverage Venturaโs monetization toolset to help unlock more revenue opportunities and realize the full value of CTV advertising. V (previously VIDAA TV OS) powers more than 50 million connected devices worldwide, and Nexxen, a global unified advertising technology platform with deep expertise in data and advanced TV, are the first companies to join the Ventura Ecosystem.
โWhile media consolidation may receive the attention, streamingโs future depends on something else: a healthy ecosystem with fair platforms and advertising that works,โ said Matthew Henick, SVP, Consumer Products, The Trade Desk. โMost TV operating systems today are owned by companies that are focused on their own agendas, rather than strengthening the broader marketplace and creating winning opportunities for everyone. The Ventura Ecosystem is different; weโre building it together with contributors, like V and Nexxen, to create an open marketplace centered around collaboration and delivering value to all Ventura Ecosystem participants.โ
V and Nexxen Join the Ventura Ecosystem
Beginning today, TV operating system V and global advertising technology platform, Nexxen, have signed…