Every TV in this guide launched above two thousand dollars. At the time of writing, every one of them sells for less. For years that gap kept big OLED in the showroom, a screen to admire and then talk yourself out of. This season the gap has closed, and the question has shifted from whether you can afford 77 inches to which compromise you can live with.
I compared lab measurements, spec sheets and current Amazon prices for the four sets below, which now cost between roughly fifteen hundred and two thousand dollars. What separates them has little to do with the sticker and a lot to do with how each copes with a sunny window, how many HDMI ports can feed a console at full speed and whether the built-in speakers make a soundbar optional. Those questions come first in the buying guide, ahead of the reviews.
In a hurry? These are the two I would buy:
LG C5 OLED evo is a 77-inch 4K television with four full-speed HDMI 2.1 ports, Dolby Vision and 144Hz variable refresh. Peak brightness reaches about 1,200 nits in tests, the webOS 25 platform promises up to five years of updates, and the glossy screen suits dim and moderately lit rooms.
Samsung S90H OLED is a 77-inch 4K television with a matte Glare Free screen and four HDMI 2.1 ports that each handle 4K at up to 165Hz. Lab tests measured peaks between 1,400 and 1,650 nits. It skips Dolby Vision in favor of HDR10+ and suits bright living rooms best.
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Table of Contents:
How to Choose a 77-Inch OLED TV: Buying Guide
The remote and the thin edge of a 77-inch OLED TV. Source: gagadget.com
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