Key Takeaways
- Alex Terry steps into the CEO seat to drive VanillaSoftโs next phase of market expansion and AI-driven product innovation, bringing more than 20 years of experience and five positive exits behind him.
- Marie Aiello rises from Senior Vice President to President after nearly four years aligning strategy, technology, operations and creative execution at ContinuumGlobal.
Vanillasoft Names Alex Terry CEO, David Hood Chairman of the Board
Vanillasoft announced David Hood, the companyโs CEO since 2005, will transition into the role of Chairman of the Board and Alex Terry has been appointed as the companyโs new Chief Executive Officer.
In his new capacity as Chairman, Hood will remain actively involved in steering Vanillasoftโs long-term strategic vision, while Terry assumes day-to-day leadership to drive the companyโs next phase of market expansion and artificial intelligence (AI)-driven product innovation.
Terry brings more than 20 years of experience in growing technology businesses and leading high-performing teams. Over his career, Terry has led teams that have generated more than $1.2 billion in enterprise value on $150 million capital raised, achieving five positive exits. Prior to Vanillasoft, Terry collaborated closely with Tritium Partners as a CEO Partner, where he focused on evaluating growth-stage technology SaaS companies positioned to add value through product investment, AI deployment, and go-to-market improvements.
Terry has served as the Chief Executive Officer for several SaaS and two AI businesses, including Conversica, Suralink, and Become, Inc. Terry also holds multiple patents spanning conversational AI and internet services.
ContinuumGlobal Appoints Marie Aiello as President
ContinuumGlobal recently appointed Marie Aiello as President. Aiello previously served as Senior Vice President, where she played a central role in aligning strategy, technology, operations, and creative execution. In…

